{"id":2599,"date":"2024-10-13T12:32:04","date_gmt":"2024-10-13T09:32:04","guid":{"rendered":"https:\/\/www.persuasion.co.il\/en\/?p=2599"},"modified":"2024-10-31T11:10:46","modified_gmt":"2024-10-31T09:10:46","slug":"what-is-the-most-efficient-fast-and-cost-effective-way-to-acquire-new-clients","status":"publish","type":"post","link":"https:\/\/www.persuasion.co.il\/en\/what-is-the-most-efficient-fast-and-cost-effective-way-to-acquire-new-clients\/","title":{"rendered":"What is the most efficient, fast, and cost-effective way to acquire new clients?"},"content":{"rendered":"\t\t
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In order for people to become paying clients of yours and purchase your products or services for the first time, they need to go through three essential stages:<\/p>

  1. They need to know<\/strong> you and be aware of your existence.<\/li>
  2. They need to like<\/strong> you and feel comfortable with you.<\/li>
  3. They need to trust<\/strong> you professionally.<\/li><\/ol>

    This international model is called Know \u2013 Like \u2013 Trust<\/strong>, and I\u2019ve been researching it for two decades.<\/p>

    The first stage \u2013 Know<\/strong> \u2013 means that you need to be \u201cin the game\u201d and visible when potential clients are searching for your products and services.<\/p>

    Even if you\u2019re the best in the world and your products are the top in the market, if people search for what you offer and don\u2019t find you\u2014then, for them, you don\u2019t exist.<\/p>

    This is why I\u2019ve been writing and advocating for years about \u201cmulti-platform distribution\u201d (publishing the same content across as many different platforms as possible) and \u201cmulti-channel marketing\u201d (being present and relevant in as many customer touchpoints as possible, including lectures, conferences, books, videos, and more).<\/p>

    \u00a0<\/p>

    The second stage \u2013 Like<\/strong> \u2013 means that people need to like you on some level to buy from you.<\/p>

    People do business with people, not with ideas, companies, or organizations.<\/p>

    In the end, there\u2019s always a person behind every deal, and it\u2019s important to all of us to have good personal chemistry.<\/p>

    You can create this chemistry even without meeting in person (since your potential client hasn\u2019t bought from you yet!).<\/p>

    How? If they\u2019ve seen a video of you and liked it, heard you speak at a conference\/webinar\/podcast and connected, or read an article you wrote and felt aligned with your values and insights, it can be enough to bring them \u201cready\u201d to buy.<\/p>

    \u00a0<\/p>

    The third stage \u2013 Trust<\/strong> \u2013 means that your potential clients need to believe you can deliver the goods.<\/p>

    They already know about you, have connected with you personally, and now they need to trust you professionally.<\/p>

    They need to believe that you\u2019re an expert in your field, have experience, and know what you\u2019re doing.<\/p>

    The most effective method for building this professional trust is through \u201csocial proof\u201d \u2014 showing objective evidence (in various forms) that proves you are indeed the expert you claim to be.<\/p>

    \u00a0<\/p>

    Only after a potential client has gone through these three stages are they ready to move to stage 4 \u2013 Buy<\/strong> (or Invest<\/strong> in the case of investors), and they\u2019re prepared to pay you for the first time.<\/p>

    While these three stages \u2013 Know, Like, Trust<\/strong> \u2013 are highly effective, they take time and require a lot of effort, money, and energy over a long period to build your visibility, presence, trust, and branding in the market. But there\u2019s a way to shorten the process and reach more paying clients easily, efficiently, and cheaply!<\/p>

    That way is referrals!<\/strong><\/p>

    Let\u2019s say I, Yaniv, have been working with an accountant named Yehuda for years, and I\u2019m very satisfied with him, trust him, like him, and he delivers great results over time.<\/p>

    Now, I meet a client of mine, let\u2019s call him Avi, and Avi asks me if I know a good accountant.<\/p>

    I say to Avi, \u201cOf course, I\u2019ve been working with Yehuda for years. He\u2019s excellent, highly skilled, a great person, and has helped me a lot over the years.\u201d I give Avi Yehuda\u2019s number.<\/p>

    What happens when Avi calls Yehuda?<\/p>

    It\u2019s essentially a sales call, at the end of which Avi should become a paying client of Yehuda.<\/p>

    But Avi enters the conversation already much more prepared and \u201cready\u201d to buy Yehuda\u2019s services, even though they\u2019ve never spoken.<\/p>

    Avi hasn\u2019t gone through the Know-Like-Trust process with Yehuda, but he has gone through it with me<\/strong>!<\/p>

    Avi knows me, likes me, and trusts me.<\/p>

    So, before he even calls Yehuda, Avi is already thinking (even subconsciously), \u201cIf Yaniv says Yehuda is great and Yaniv only works with top-notch professionals, then Yehuda must be a good accountant!\u201d<\/p>

    Now, Yehuda just has to avoid messing up the sales call and close the deal with Avi.<\/p>

    This is why referrals are an incredibly efficient way for business owners to grow their operations, acquire new clients, and increase profitability \u2014 with minimal additional effort, time, or cost.<\/p>

    You can also initiate<\/strong> referrals, rather than just hoping your clients will spontaneously recommend you to their friends.<\/p>

    Looking forward to having you join us,
    Dr. Yaniv Zaid<\/p>

    \"\"<\/div>
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    In order for people to become paying clients of yours and purchase your products or services for the first time, they need to go through three essential stages: They need to know you and be aware of your existence. They need to like you and feel comfortable with you. They need to trust you professionally. […]<\/p>\n","protected":false},"author":3,"featured_media":2689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"entry","9":"one-half"},"yoast_head":"\nWhat is the most efficient, fast, and cost-effective way to acquire new clients? - Dr Persuasion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.persuasion.co.il\/en\/what-is-the-most-efficient-fast-and-cost-effective-way-to-acquire-new-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the most efficient, fast, and cost-effective way to acquire new clients? - Dr Persuasion\" \/>\n<meta property=\"og:description\" content=\"In order for people to become paying clients of yours and purchase your products or services for the first time, they need to go through three essential stages: They need to know you and be aware of your existence. 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