Becoming part of your clients’ routine can be transformative for your business. About six months ago, I started doing Pilates.<\/p>\n
I’ve been active in sports all my life, mostly running and playing ball games, but I\u2019d never tried Pilates until this year. It began when my wife, who does Pilates twice a week, suggested I join her at a lovely studio near our home.<\/p>\n
I signed up for a one-month trial, attending once a week and paying in advance for just one month.<\/p>\n
At first, it was challenging and a bit out of my comfort zone, but I made an effort to go weekly and adapt. (I was \u2013 and still am \u2013 the only man in my groups\u2026) After the first month, I was unsure if I wanted to continue, so I spoke with the studio manager, who allowed me another trial month with the same arrangement.<\/p>\n
But after that second month, during another conversation initiated by the studio manager, she encouraged me to commit to a monthly auto-renewal. I can stop anytime, but the cancellation will take effect only the following month.<\/p>\n
Since then, four more months have passed, and I still sometimes debate whether to go.<\/p>\n
But here\u2019s the thing: despite my hesitations, I\u2019m still paying and attending.<\/p>\n