{"id":2891,"date":"2025-04-25T11:52:41","date_gmt":"2025-04-25T08:52:41","guid":{"rendered":"https:\/\/www.persuasion.co.il\/en\/?p=2891"},"modified":"2025-05-23T12:53:20","modified_gmt":"2025-05-23T09:53:20","slug":"price-with-confidence-dont-negotiate-with-yourself","status":"publish","type":"post","link":"https:\/\/www.persuasion.co.il\/en\/price-with-confidence-dont-negotiate-with-yourself\/","title":{"rendered":"Price With Confidence \u2013 Don\u2019t Negotiate With Yourself"},"content":{"rendered":"

Don\u2019t negotiate with yourself \u2013 price with confidence<\/strong>.<\/p>\n

I had a powerful conversation with a client I mentor – a talented lecturer, coach, and consultant. Thanks to a marketing campaign she launched during our mentorship, she landed an exciting opportunity with a large firm and reached out for help pricing her workshop.<\/p>\n

What happened next is something I see all the time.<\/strong><\/p>\n

When I suggested a high price – one I knew was appropriate for a company of that size – she panicked.<\/p>\n

\u201cThey\u2019ll never agree to that kind of sum!\u201d<\/strong><\/p>\n

\u201cWho pays that much?!\u201d<\/strong><\/p>\n

She had planned to ask for a much lower fee.<\/p>\n

In fact, she kept lowering it further during our conversation, trying to \u201cplay it safe.\u201d<\/p>\n

At one point, I had to stop her:<\/p>\n

 <\/p>\n

\u201cYou\u2019re negotiating with yourself. <\/strong><\/p>\n

Not with your customer. <\/strong><\/p>\n

Not even with their budget. <\/strong><\/p>\n

And definitely not with their needs.\u201d<\/strong><\/p>\n

 <\/p>\n

She hadn\u2019t even approached the client yet.<\/p>\n

She had no idea what their budget was or what they normally pay for similar services.<\/p>\n

And still, she was preparing to ask for less than she believed she was worth.<\/p>\n

 <\/h3>\n

What Can We Learn From “Price With Confidence”?<\/h3>\n
    \n
  1. \n

    Most people price themselves too low.<\/strong>
    And when they do, they never know how much they would have earned. So, don\u2019t be afraid to aim higher – especially with clients who can pay more.You can learn more about the psychology of premium pricing in this post:
    Profitable Pricing Strategy 2025: Why Higher Prices Matter<\/a><\/p>\n<\/li>\n

  2. \n

    Self-persuasion is the hardest kind.<\/strong>
    Before you can convince others of your value, you have to believe in it yourself. Know your worth. Communicate it clearly. This is a form of overcoming internal resistance – something I discuss in:     Overcoming Client Objections: Effective Sales Techniques<\/a><\/p>\n<\/li>\n<\/ol>\n

      \n
    1. \n

      Focus on the customer\u2019s perspective.<\/strong>
      Your pricing shouldn\u2019t reflect how much you\u2019re willing to compromise\u2014it should reflect how much value they get from working with you. Think:<\/p>\n