{"id":3192,"date":"2025-11-19T08:41:30","date_gmt":"2025-11-19T06:41:30","guid":{"rendered":"https:\/\/www.persuasion.co.il\/en\/?p=3192"},"modified":"2025-11-19T08:41:30","modified_gmt":"2025-11-19T06:41:30","slug":"how-a-customer-meeting-you-initiate-can-increase-your-revenue","status":"publish","type":"post","link":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/","title":{"rendered":"How a Customer Meeting You Initiate Can Increase Your Revenue"},"content":{"rendered":"
\n
\n\n\n\n
\n\n\n\n
\n\n\n\n
\n\n\n\n
\n
\n
\n
One of my firm\u2019s clients is a company that manufactures industrial products and components for factories and heavy industry – a company that has a turnover of hundreds of millions of dollars a year and works with the industrial sector.<\/span><\/div>\n
 <\/div>\n
The company\u2019s clients are purchase managers and manufacturing managers from big factories, such as food companies. (They are the decision makers who decide whether to purchase from it or from its competitors.)<\/span><\/div>\n
 <\/div>\n
As part of the consultancy services we provided to them, (which included tours with field sales agents, visits to customers, constructing sales scenarios for employees, listening in on the call center, workshops for sales peoples, strategic consultancy to the CEO and more) we were asked to find additional (and creative) ways to increase the company\u2019s revenues without increasing its marketing expenses.<\/span><\/div>\n
 <\/div>\n
\nThe Idea: A Customer Get-Together at the Company\u2019s Offices<\/span><\/strong><\/div>\n
 <\/div>\n
One of the first ideas we raised was \u2026 a get-together with customers at the company\u2019s offices.<\/span><\/div>\n
 <\/div>\n
The company has a very interesting manufacturing floor (the section of the factory where you can see how the parts are prepared) – \u201ca gift shop\u201d – a training room that has been remodeled and stands shiny-but-empty most of the day, (other than when employees take their lunch there), so we suggested the following to the company\u2019s managers.<\/span><\/div>\n
 <\/div>\n
Take your 50 best customers – the contact people in the companies you are most connected with, representatives of the companies that generate the greatest revenues for you (In Commandment 5, I will expand on how to identify them) – and invite them for a day-long visit and training.<\/span><\/div>\n
 <\/div>\n
Give them a tour of the factory and the manufacturing floor, explain to them how you work, get them together in your beautiful new training room with some food and refreshments, and introduce them to each other. The CEO can say a few words and the VP will give a professional review of the field.<\/span><\/div>\n
 <\/div>\n
From my perspective this is a very obvious and routine idea that I have already implemented successfully with many customers, but to them it sounded absolutely revolutionary (they were even against it at first).<\/span><\/div>\n
 <\/div>\n
We asked them \u201cHow many of your customers have visited your factory or have been at your offices?\u201d Their answer was \u201cnone\u201d – which was really astounding for me.<\/span><\/div>\n
 <\/div>\n
\nWhy Customer Meetings Increase Revenues<\/span><\/strong><\/div>\n
 <\/div>\n
Initiating customer meetings increases revenues.<\/span><\/div>\n
 <\/div>\n
Why?<\/span><\/strong><\/div>\n
 <\/div>\n
1\ufe0f\u20e3 A new, positive reason to make contact<\/span><\/strong><\/div>\n
First, it is an opportunity to connect with customers for an original reason: \u201cI want to invite you to an event\u201d and not for the regular (and annoying) reason of \u201cWhat\u2019s happening with that price quote I sent you?\u201d<\/span><\/div>\n
 <\/div>\n
2\ufe0f\u20e3 Even those who don\u2019t attend feel valued<\/span><\/strong>
\nSecond, if you call, say, 50 customers and in practice only 15-20 actually turn up (due to considerations of time and convenience), those who didn\u2019t turn up will give you credit for inviting them and thinking about them.<\/span><\/div>\n
 <\/div>\n
3\ufe0f\u20e3 Attending customers discover things they never knew<\/span><\/strong>
\nThird, the 15-20 customers who do turn up will definitely find things out about your company that they didn\u2019t know – your expertise, your professionalism, the number of customers you have. (Remember, you are putting customers from different fields in the same room.)<\/span><\/div>\n
 <\/div>\n
4\ufe0f\u20e3 A perfect setup to close deals and request referrals<\/span><\/strong>
\nFourth, it is an excellent (and initiated) opportunity to ask customers to refer other customers to you, to close additional deals with them, and to make them sign an agreement that has already been delayed for some time. (After all, they are already at your company, after a tour, training, and food and drinks!)<\/span><\/div>\n<\/div>\n
 <\/div>\n
 <\/div>\n
\n
A Move With Only Upside – And Almost No Cost<\/span><\/strong><\/div>\n
 <\/div>\n
In other words, a meeting like that can only do good things for you and increase your revenues – short and long term. And the best thing is, it\u2019s a move that doesn\u2019t cost the company anything!<\/span><\/div>\n
 <\/div>\n
The factory is there, the training room is there, the employees and management are at work anyway. The only thing (perhaps) it does cost is a little management time to call the right people and invite them, and a few hundred dollars for food and drinks.<\/span><\/div>\n
 <\/div>\n
\nIf It\u2019s So Simple, Why Don\u2019t Companies Do It?<\/span><\/strong><\/div>\n
 <\/div>\n
If it\u2019s so simple, why do hardly any businesses and companies do it?<\/span><\/div>\n
 <\/div>\n
Because they haven\u2019t thought of it.<\/span>
\nBecause it\u2019s difficult for them to implement it.<\/span>
\nBecause they are too busy with \u201csurvival\u201d and aren\u2019t able to think outside of the box.<\/span>
\nBecause they are blindly chasing after their next customers (including buying new \u201cleads\u201d for a lot of money) instead of investing in existing customers.<\/span>
\nAnd, because they don\u2019t value their \u201cintangible assets,\u201d and don\u2019t know how to make them \u201ctangible\u201d (in terms of revenues).<\/span><\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n
\n\n\n\n
\n\n\n\n
\n\n\n\n
\n\n\n\n
\n
\n
 <\/div>\n
With love,<\/span>
\nDr. Yaniv<\/mark> Zaid \u2013 “Doctor Persuasion”<\/strong><\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

One of my firm\u2019s clients is a company that manufactures industrial products and components for factories and heavy industry – a company that has a turnover of hundreds of millions of dollars a year and works with the industrial sector.   The company\u2019s clients are purchase managers and manufacturing managers from big factories, such as […]<\/p>\n","protected":false},"author":3,"featured_media":3193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"entry","9":"one-half"},"yoast_head":"\nHow a Customer Meeting You Initiate Can Increase Your Revenue - Dr Persuasion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Customer Meeting You Initiate Can Increase Your Revenue - Dr Persuasion\" \/>\n<meta property=\"og:description\" content=\"One of my firm\u2019s clients is a company that manufactures industrial products and components for factories and heavy industry – a company that has a turnover of hundreds of millions of dollars a year and works with the industrial sector.   The company\u2019s clients are purchase managers and manufacturing managers from big factories, such as […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Dr Persuasion\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T06:41:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Yaniv Zaid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Yaniv Zaid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\"},\"author\":{\"name\":\"Dr. Yaniv Zaid\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/#\/schema\/person\/2faf2edfeb3751f1502919424af3e5d5\"},\"headline\":\"How a Customer Meeting You Initiate Can Increase Your Revenue\",\"datePublished\":\"2025-11-19T06:41:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\"},\"wordCount\":845,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg\",\"articleSection\":[\"\u05db\u05dc\u05dc\u05d9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\",\"url\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\",\"name\":\"How a Customer Meeting You Initiate Can Increase Your Revenue - Dr Persuasion\",\"isPartOf\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg\",\"datePublished\":\"2025-11-19T06:41:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/#\/schema\/person\/2faf2edfeb3751f1502919424af3e5d5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage\",\"url\":\"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg\",\"contentUrl\":\"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg\",\"width\":626,\"height\":417},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.persuasion.co.il\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How a Customer Meeting You Initiate Can Increase Your Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/#website\",\"url\":\"https:\/\/www.persuasion.co.il\/en\/\",\"name\":\"Dr Persuasion\",\"description\":\"The Art of Persuasion\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.persuasion.co.il\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.persuasion.co.il\/en\/#\/schema\/person\/2faf2edfeb3751f1502919424af3e5d5\",\"name\":\"Dr. Yaniv Zaid\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/15f701ed19762b434dbf530516c3d31d8a3b3d92b5d722f43ecee1379f3ff9e2?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f701ed19762b434dbf530516c3d31d8a3b3d92b5d722f43ecee1379f3ff9e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f701ed19762b434dbf530516c3d31d8a3b3d92b5d722f43ecee1379f3ff9e2?s=96&d=mm&r=g\",\"caption\":\"Dr. Yaniv Zaid\"},\"url\":\"https:\/\/www.persuasion.co.il\/en\/author\/karin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How a Customer Meeting You Initiate Can Increase Your Revenue - Dr Persuasion","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/","og_locale":"en_US","og_type":"article","og_title":"How a Customer Meeting You Initiate Can Increase Your Revenue - Dr Persuasion","og_description":"One of my firm\u2019s clients is a company that manufactures industrial products and components for factories and heavy industry – a company that has a turnover of hundreds of millions of dollars a year and works with the industrial sector.   The company\u2019s clients are purchase managers and manufacturing managers from big factories, such as […]","og_url":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/","og_site_name":"Dr Persuasion","article_published_time":"2025-11-19T06:41:30+00:00","og_image":[{"width":626,"height":417,"url":"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg","type":"image\/jpeg"}],"author":"Dr. Yaniv Zaid","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dr. Yaniv Zaid","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#article","isPartOf":{"@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/"},"author":{"name":"Dr. Yaniv Zaid","@id":"https:\/\/www.persuasion.co.il\/en\/#\/schema\/person\/2faf2edfeb3751f1502919424af3e5d5"},"headline":"How a Customer Meeting You Initiate Can Increase Your Revenue","datePublished":"2025-11-19T06:41:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/"},"wordCount":845,"commentCount":0,"image":{"@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg","articleSection":["\u05db\u05dc\u05dc\u05d9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/","url":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/","name":"How a Customer Meeting You Initiate Can Increase Your Revenue - Dr Persuasion","isPartOf":{"@id":"https:\/\/www.persuasion.co.il\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg","datePublished":"2025-11-19T06:41:30+00:00","author":{"@id":"https:\/\/www.persuasion.co.il\/en\/#\/schema\/person\/2faf2edfeb3751f1502919424af3e5d5"},"breadcrumb":{"@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#primaryimage","url":"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg","contentUrl":"https:\/\/www.persuasion.co.il\/en\/wp-content\/uploads\/2025\/11\/Business-Images-Free-Download-on-Freepik.jpg","width":626,"height":417},{"@type":"BreadcrumbList","@id":"https:\/\/www.persuasion.co.il\/en\/how-a-customer-meeting-you-initiate-can-increase-your-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.persuasion.co.il\/en\/"},{"@type":"ListItem","position":2,"name":"How a Customer Meeting You Initiate Can Increase Your Revenue"}]},{"@type":"WebSite","@id":"https:\/\/www.persuasion.co.il\/en\/#website","url":"https:\/\/www.persuasion.co.il\/en\/","name":"Dr Persuasion","description":"The Art of Persuasion","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.persuasion.co.il\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.persuasion.co.il\/en\/#\/schema\/person\/2faf2edfeb3751f1502919424af3e5d5","name":"Dr. Yaniv Zaid","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/15f701ed19762b434dbf530516c3d31d8a3b3d92b5d722f43ecee1379f3ff9e2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15f701ed19762b434dbf530516c3d31d8a3b3d92b5d722f43ecee1379f3ff9e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f701ed19762b434dbf530516c3d31d8a3b3d92b5d722f43ecee1379f3ff9e2?s=96&d=mm&r=g","caption":"Dr. Yaniv Zaid"},"url":"https:\/\/www.persuasion.co.il\/en\/author\/karin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":1,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"predecessor-version":[{"id":3194,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions\/3194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/media\/3193"}],"wp:attachment":[{"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.persuasion.co.il\/en\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}