Make Content Relevant and Engaging: Attract More Leads

To succeed, it’s crucial to make content relevant and engaging so it appeals to a broader audience. When you make content relevant and engaging, it captures attention, generates more leads, and drives client interest. By broadening your message and focusing on what matters to your audience, you can maximize the impact of your content and stand out in a crowded market.

Imagine you’re a real estate agent (or “property consultant”) at a conference filled with potential clients. You’re giving a presentation and want to capture the maximum attention and generate as many leads as possible.

If you ask, “Who here wants to buy or sell a property this month?” you’ll get a few hands raised.
If you ask, “Who here wants to buy or sell a property this year?” you’ll get more.
If you say, “Who here thinks they might buy or sell a property in the next five years?” you’ll see even more hands.
And if you ask, “Who here thinks they might buy or sell a property in the next five years, or knows someone—a friend, family member, neighbor, client, or partner—who might?” almost every hand will go up.

Then you follow up with, “So, anyone planning to buy or sell a property in the next five years, or knows someone who is, should pay close attention to the rules I’ll outline on what to do and avoid in real estate deals!”
Now, you’ll have the audience’s full attention, and they’ll see your content as relevant. They’ll listen, ask questions, and even come up to you after the talk.

What did you do here?
You expanded the “scope” of the audience’s needs, making your message relevant to as many people as possible. Not just those planning to buy or sell this month but also those considering it in the next few years. Not only those buying for themselves but also those who know someone else planning to.

Want more people to listen, read your content, or watch your video?
Make your messages relevant to as many people as possible.

Years ago, in one of my workshops, I did an introduction round where participants shared their “elevator pitches.” One participant briefly mentioned he was a criminal lawyer and spoke about his firm. I pointed out that with his approach, none of the participants would ever become paying clients. Why? Because to them, “criminal lawyer” implies association with criminals or crime families, which they don’t identify with. They see themselves as “normal people,” not involved in illegal activities.

I asked him in front of the group, “Are most of your clients crime families or serial offenders?”
“Not at all,” he said. “90% of our criminal cases are for ‘regular’ clients who found themselves in legal trouble, sometimes unexpectedly.”
He then explained various situations where a “normal” person could end up needing a criminal lawyer—such as accidentally hitting someone with their car, a child caught with drugs, allegations of domestic violence, or even being stopped during a protest.
This explanation captured the audience’s interest because he made a seemingly distant topic highly relevant and applicable to them.

Key takeaway: To attract maximum attention, expand the relevance of your topic.
Want more clients, views, or engagement? Make your field or topic as relevant as possible, even if it seems niche or “boring.”

See you on the other side,
Dr. Yaniv Zaid

P.S. Did you like this? Relate to the message?
Feel free to share insights, questions, or consultations.
You can reply via email at yaniv@yanivzaid.com or WhatsApp at 054-8001200.
I promise to get back to everyone.

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