Becoming part of your clients’ routine can be transformative for your business. About six months ago, I started doing Pilates.
I’ve been active in sports all my life, mostly running and playing ball games, but I’d never tried Pilates until this year. It began when my wife, who does Pilates twice a week, suggested I join her at a lovely studio near our home.
I signed up for a one-month trial, attending once a week and paying in advance for just one month.
At first, it was challenging and a bit out of my comfort zone, but I made an effort to go weekly and adapt. (I was – and still am – the only man in my groups…) After the first month, I was unsure if I wanted to continue, so I spoke with the studio manager, who allowed me another trial month with the same arrangement.
But after that second month, during another conversation initiated by the studio manager, she encouraged me to commit to a monthly auto-renewal. I can stop anytime, but the cancellation will take effect only the following month.
Since then, four more months have passed, and I still sometimes debate whether to go.
But here’s the thing: despite my hesitations, I’m still paying and attending.
Why?
Because I’m committed, and Pilates has become part of my routine.
I have set days and times, and unless I’m abroad (which has happened often in recent months, as some of you may have noticed from my updates), I attend regularly.
Pilates has also become a part of my time with my wife, adding quality time to our routine together – a huge bonus in itself.
From the Pilates studio’s perspective, I’m an ideal customer: steady, consistent, paying on time every month, and focused on the positives. I’ve written before about the power of consistency – your clients reward you for being reliable and dedicated.
But there’s a flip side: clients also need to be consistent, and a smart business model creates a loyal client base that provides you with a stable income stream.
One of the best compliments I receive from my clients, whether they’re in my business mentoring programs or have previously consulted with me, is when they face a particular situation or challenge and ask themselves, “What would Yaniv do?” or “How would Yaniv respond?” This shows they’ve internalized my teachings and developed their own skills, making me part of their routine.
In professional sports, there’s a term called “Go-To Guy” – the one trusted to make the decisive play when it counts.
You want to be the “Go-To Person” for your clients, so whenever they have a question, need, or consultation, they turn to you.
Want to learn how to become a regular part of your clients’ routines?
Join me here and let’s take your business to the next level.
Yours truly,
Dr. Yaniv Zaid
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